Sales Transformation Group

THE VENUE

Hilton DFW Lakes
Executive Conference Center

1800 Highway 26E
Grapevine, Texas 76051-9641
(817) 481-8444

TRANSFORM attendees receive a discounted room rate. Discount code provided upon registration.

Transform25 | Commercial + Residential

LEARN FROM THE BEST IN THE BUSINESS

TRANSFORM25 gives you access to leaders in sales and business development that will help you scale your contracting business. Our speakers, coaches, and trainers will share best practices, build your leadership and sales skills, and introduce the latest innovations.

STG

STG

CEO

A1 GARAGE DOOR SERVICES

A1 GARAGE DOOR SERVICES

Owner and Operator

KELLY ADVISORS

KELLY ADVISORS

President

AND 20+ MORE INDUSTRY LEADERS

We are constantly adding more… request your invite below to see the full, up-to-date list…

what you can expect

TARGETED TRAINING

Immersive sessions designed to to  help you build, lead, and train an elite sales team. Choose your track: owner/executive, sales leader, or salesperson.

Industry EXPERTISE

Gain insights and best practices directly from the biggest names in roofing and construction through engaging sessions and immersive training exercises.

INNOVATIVE SOLUTIONS

See the latest products and technologies in action and get personalized recommendations for your business from trusted STG partners.

NETWORKING OPPORTUNITIES

Take advantage of opportunities to engage directly with like-minded contractors, industry thought leaders, and the rest of the STG community. 

TRANSFORM25 | Commercial + Residential

AGENDA

WELCOME

Monday, April 14

5 PM – 10 PM

Welcome Reception
Cocktail Hour

Day 1
Tuesday, April 15

6 AM

Morning Workout

7 AM

Check in, Breakfast, &  Networking

8 AM – 5 PM

Programming

7 PM

Service Titan Social

Day 2
Wednesday, April 16

6 AM

Morning Workout

7 AM

Breakfast and Networking

8 AM

Programming

5:30 – 10 PM

Networking Social

Day 3
Thursday, April 17

6 AM

Morning Workout

7 AM

Breakfast and Networking

8 AM – 4:30 PM

Programming

4:30 PM

Closing Remarks

*Sessions and times are subject to change.

Transform25 | Commercial + Residential

TICKETS

Owners And Sales Leaders
$ 1,395
  • Client Price
  • $995
SALES PROFESSIONALS
$ 750
  • Client Price
  • $500

THE COUNTDOWN IS ON...

It’s time for TRANSFORM!

STG SPEAKERS
STG

STG

Sales Coach

STG

STG

Sales Coach

STG

STG

Sales Coach

STG

STG

Sales Coach

STG SALES COACHES
STG

STG

Sales Coach

STG

STG

Sales Coach

STG

STG

Sales Coach

STG

STG

Sales Coach

TRANSFORM25 | Commercial + Residential

BET on Your business: BUILD AN ELITE TEAM

If you’re a roofer or contractor ready to take your sales team and your business to the next level, don’t miss STG’s annual growth conference. Join top entrepreneurs from across the trades to learn the strategies, skills, and mindset that helped them scale to eight figures and beyond. 

With an incredible lineup of speakers, hands-on workshops, and invaluable networking opportunities, TRANSFORM25 delivers an immersive development and training experience for owners, executives, and sales leaders. You’ll leave with an actionable plan to build a stronger sales team, drive revenue, and grow your businessThere’s even a track for salespeople to sharpen their skills and learn new techniques for prospecting, handling objections, and closing. 

Spaces are limited. Request your invite today!

Request Your Spot for Transform 2025

Please fill out the form below to request your invite, and a member of the STG events team will contact you shortly.

"*" indicates required fields

Name*
www.website.com

START YOUR FREE 14-DAY TRIAL

Enter your info below to get started!